A series of international exhibitions designed to introduce NEOM’s regions, projects and vision to the general public, investors and strategic stakeholders. The exhibitions created an immersive platform to communicate the scale and ambition of NEOM, translating complex projects and future-facing concepts into engaging and accessible experiences.
The project involved the development of a flexible exhibition concept capable of adapting to different locations, audiences and spatial environments while maintaining a consistent visual and narrative identity. Through a combination of large-scale graphics, spatial communication, digital content and curated storytelling, each exhibition presented NEOM’s different regions and developments in a clear and compelling way.
The exhibitions travelled across Europe, the United States and Asia, with locations including Berlin, Paris and London; Boston, Miami and Los Angeles; and Seoul, Tokyo and Singapore. This international tour allowed NEOM to engage with diverse audiences across key global markets, strengthening its presence and communicating its vision on a global scale.
Client
NEOM
Year
2022-23
Services
Exhibition Design
Graphic Design
Video Production
Project developed at Exit.Design